How emotions and green altruism explain consumer purchase intention toward circular economy products : a multi-group analysis on willingness to be environmentally friendly
Year of publication: |
2024
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Authors: | Chao, Cheng-Min ; Yu, Tai-Kuei |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 4, p. 2803-2816
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Subject: | emotions | green altruism | multi-group analysis | purchase intention toward circular economy products | willingness to be environmentally friendly | Kreislaufwirtschaft | Recycling | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Öko-Produkt | Sustainable product | Emotion | Umweltbewusstsein | Environmental consciousness | Zahlungsbereitschaftsanalyse | Willingness to pay | Kaufmotiv | Consumer motivation | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management |
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