Unpacking green choices : exploring altruistic and egoistic values in shaping environmental identities and packaging preferences
Year of publication: |
2024
|
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Authors: | Aggarwal, Saniya ; Dhanda, Komal ; Kumar, Ramesh J. ; Arora, Usha |
Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer Netherlands, ISSN 2210-6731, ZDB-ID 2660485-1. - Vol. 13.2024, 2, p. 523-546
|
Subject: | Altruistic value | Egoistic value | Environmentally friendly practices | Green consumption | Green packaging | Green purchase intentions | Personal values | Willingness to pay premium | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Altruismus | Altruism | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Soziale Werte | Social values | Umweltökonomik | Environmental economics |
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