How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Year of publication: |
2015
|
---|---|
Authors: | Flatten, Tessa ; Engelen, Andreas ; Möller, Timo ; Brettel, Malte |
Published in: |
Entrepreneurship, theory and practice : ET & P. - Thousand Oaks, CA : SAGE Publishing, ISSN 0363-9428, ZDB-ID 645949-3. - Vol. 39.2015, 5, p. 1111-1136
|
Subject: | Preismanagement | Pricing strategy | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up |
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