How escapism leads to behavioral intention in a virtual reality store with background music?
Sandra Maria Correia Loureiro, João Guerreiro, Arnold Japutra
| Year of publication: |
2021
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|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Guerreiro, João ; Japutra, Arnold |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 288-300
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| Subject: | Experience | Virtual Reality Store | Escapism | Cognitive Processing | Vividness | Presence | Behavioral Intention | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Verbrauchereinstellung | Consumer attitudes | Einzelhandel | Retail trade | Online-Handel | Online retailing | Musik | Music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643762