How fifteen transnational corporations manage public affairs
Year of publication: |
1979
|
---|---|
Authors: | Dunn, S. Watson |
Other Persons: | Cahill, F. (contributor) ; Boddewyn, Jean J. (contributor) |
Institutions: | University of Illinois survey of international business practice conducted under a Marsteller Foundation grant (contributor) |
Publisher: |
Chicago, Ill. : Crain Books |
Subject: | Unternehmung internationale | Meinungspflege | Multinationales Unternehmen | Transnational corporation | Management | Öffentlichkeitsarbeit | Public relations | Welt | World | Fallstudiensammlung |
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