How firm innovativeness and unexpected product reliability failures affect profitability
Year of publication: |
2015
|
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Authors: | Mackelprang, Alan W. ; Habermann, Marco ; Swink, Morgan |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 38.2015, p. 71-86
|
Subject: | Innovation strategy | Product quality | Firm performance | Empirical | Warranty claims | Longitudinal | Produktqualität | Unternehmenserfolg | Innovationsmanagement | Innovation management | Innovation | Qualitätsmanagement | Quality management | Rentabilität | Profitability | Produktentwicklung | New product development |
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