How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil; Markus Schuckert
| Year of publication: |
2015
|
|---|---|
| Authors: | Walanchalee Wattanacharoensil ; Schuckert, Markus |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 656-676
|
| Subject: | Social media | Facebook | airport | Web 2.0 | customer orientation | smart phone | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Flughafen | Airport | Stakeholder | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386965