How graphical vividness and interactivity in non-financial presentations influence nonprofessional investors
Yibo James Zhang, Uday Murthy
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Yibo ; Murthy, Uday |
| Published in: |
International journal of accounting information systems. - Amsterdam [u.a.] : Elsevier Science, ISSN 1467-0895, ZDB-ID 2028603-X. - Vol. 54.2024, Art.-No. 100691, p. 1-17
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| Subject: | Digital annual reports | Dual-process theories of persuasion | Effort | Graphical vividness | Investor perceptions | Non-financial data | User interactivity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.accinf.2024.100691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072572