How incentives affect web-based survey response rates of athletic program donors
Glenda Alvarado; Coy Callison
| Year of publication: |
2013
|
|---|---|
| Authors: | Alvarado, Glenda ; Callison, Coy |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 2, p. 155-170
|
| Subject: | sports marketing | response rates | incentives | web-based surveys | athletic program donors | revenue management | Befragung | Interview | Anreiz | Incentives | Revenue-Management | Revenue management | Sportmarketing | Sports marketing | Sport | Sports | Sportler | Athletes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009791533