How individual value structures shape smart shopping experience and brand choices : an international perspective
Monica Gomez-Suárez, Myriam Quiñones, and María Jesús Yagüe
| Year of publication: |
2019
|
|---|---|
| Authors: | Gómez-Suárez, Mónica ; Quiñones, Myriam ; Yagüe Guillén, María Jésus |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 13.2019, 4, p. 515-532
|
| Subject: | consumer behaviour | cross-country | culture | individual values | smart shopper | brand attitude | store brand | private label | national brand | structural equation modelling | confirmatory factor analysis | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2019.100799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012065239