The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Justin Beneke; Stephen Carter
| Year of publication: |
2015
|
|---|---|
| Authors: | Beneke, Justin ; Carter, Stephen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 22-35
|
| Subject: | Breakfast cereal | Private label | National brand | Price | Quality | Risk | Value | Retail | South Africa | Südafrika | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313610