How influencers influence : conceptualizing the influencer map for marketing
Karen Freberz, Brian G. Smith, and Lauren Silva
| Year of publication: |
2022
|
|---|---|
| Authors: | Freberg, Karen ; Smith, Brian G. ; Silva, Lauren |
| Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 233-243
|
| Subject: | Marketing | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Richtiger Name der 1. Verfasserin: Karen Freberg |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368575