How is the mobile Internet different? : search costs and local activities
Anindya Ghose; Avi Goldfarb; Sang Pil Han
| Year of publication: |
2013
|
|---|---|
| Authors: | Ghose, Anindya ; Goldfarb, Avi ; Han, Sang Pil |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 3, p. 613-631
|
| Subject: | mobile Internet | search costs | ranking effects | cognitive load | recency effects | local interests | microblogging | social media | hierarchical Bayesian methods | Informationskosten | Information costs | Internet | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Internetnutzung | Internet usage | Social Web | Social web | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128865