How market entry order mediates the influence of firm resources on new product performance
Javier Rodríguez-Pinto; Ana Isabel Rodríguez-Escudero; Jesús Gutiérrez-Cillán
| Year of publication: |
2012
|
|---|---|
| Authors: | Rodríguez-Pinto, Javier ; Rodríguez-Escudero, Ana Isabel ; Gutiérrez Cillán, Jesús |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 29.2012, 2, p. 241-264
|
| Subject: | Market entry order | Firm resources | New product performance | Mediation | Markteintritt | Market entry | Produktentwicklung | New product development | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565844