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How monetization mechanisms in mobile games influence consumers' identity extensions

Miikka J. Lehtonen, J. Tuomas Harviainen, Annakaisa Kultima
Year of publication:
2023
Authors: Lehtonen, Miikka J. ; Harviainen, J. Tuomas ; Kultima, Annakaisa
Subject: Consumer identity | Mobile games | Monetization | Service 4.0 | Servitization | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Mobilkommunikation | Mobile communications | Spieltheorie | Game theory
freely available
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