How Mood Influences Consumer Cognition: A Study Using Implicit Measures
| Year of publication: |
2004
|
|---|---|
| Authors: | Puccinelli, Nancy ; Mast, Fred ; Braun-LaTour, Kathryn A. |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Puccinelli, Nancy, Mast, Fred and Braun-LaTour, Kathryn A. (2004) How Mood Influences Consumer Cognition: A Study Using Implicit Measures. In: 2nd Conference on Neuroeconomics, May 2004, University of Munster, Munster Palace, Germany. |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011426037