I Don't Know Why, But I Don't Like It: The Impact of Context on Brand Evaluation
| Year of publication: |
2001
|
|---|---|
| Authors: | Puccinelli, Nancy ; Mast, Fred |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Puccinelli, Nancy and Mast, Fred (2001) I Don't Know Why, But I Don't Like It: The Impact of Context on Brand Evaluation. In: Association for Consumer Research (ACR) Conference, October 2001, Austin, Texas, USA. |
| Source: | BASE |
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