How much do consumers benefit from new brand introductions? : the case of potato chips
Carlos Arnade, Munisamy Gopinath, and Daniel Pick
| Year of publication: |
2011
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|---|---|
| Authors: | Arnade, Carlos Anthony ; Gopinath, Munisamy ; Pick, Daniel H. |
| Published in: |
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association. - Bozeman, Mont. [u.a.], ISSN 1068-5502, ZDB-ID 1121874-5. - Vol. 36.2011, 1, p. 78-94
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| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kartoffel | Potato | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231945