How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Foo Nin Ho, Glen H. Brodowsky, and Seonsu Lee
| Year of publication: |
2018
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|---|---|
| Authors: | Ho, Foo Nin ; Brodowsky, Glen H. ; Lee, Seonsu |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 3, p. 295-311
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| Subject: | conjoint analysis | country analysis | country of origin | market entry mode | product country image | Herkunftsbezeichnung | Designation of origin | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1378147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875416