How national culture impacts teenage shopping behavior : comparing French and American consumers
Year of publication: |
2014
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Authors: | Gentina, Elodie ; Butori, Raphaëlle ; Rose, Gregory ; Bakir, Aysen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 464-470
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Subject: | Teenage consumers | Cross-cultural national behavior | Shopping styles | Distinctiveness | Assimilation | Konsumentenverhalten | Consumer behaviour | Frankreich | France | Jugendliche | Youth | Nationalkultur | National culture | Vergleich | Comparison | Kulturelle Identität | Cultural identity |
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