Segmenting young adults through their consumption styles : a cross-cultural study
Year of publication: |
2011
|
---|---|
Authors: | Akturan, Ulun ; Tezcan, Nuray ; Vignolles, Alexandra |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 4, p. 348-360
|
Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Marktsegmentierung | Market segmentation | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Frankreich | France | Türkei | Turkey |
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