How online reviews interact with a firm's free version strategy
Year of publication: |
2022
|
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Authors: | Cao, Huanhuan ; Jiang, Jinhu ; Geng, Xianjun |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 6, p. 1-28
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Subject: | Cannibalization effect | Dispersed effect | Free version strategy | Network effect | Online reviews | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Internet | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce |
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