How online reviews with different influencing factors affect the diffusion of new products
Bing Sun, Min Kang, Shunyao Zhao
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Bing ; Kang, Min ; Zhao, Shunyao |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1377-1396
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| Subject: | interaction effect | Latent Dirichlet Allocation model | new product diffusion | online reviews | text mining | Innovationsdiffusion | Innovation diffusion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktentwicklung | New product development | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325988