How package sizes, fill amounts, and unit costs influence product usage amounts
Chanthika Pornpitakpan
| Year of publication: |
2010
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|---|---|
| Authors: | Pornpitakpan, Chanthika |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 4, p. 275-287
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| Subject: | Verpackung | Packaging | Losgröße | Lot size | Bestellung | Order | Produktionskosten | Production costs | Konsumentenverhalten | Consumer behaviour | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701392