How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
| Year of publication: |
2011
|
|---|---|
| Authors: | Narayan, Vishal ; Rao, Vithala R. ; Saunders, Carolyne |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 2 (6.3.), p. 368-385
|