How perceived attributes of livestreaming commerce influence customer engagement : a social support perspective

Fang Qin and Wei Le, Min Zhang and Yujia Deng

Year of publication:	2023
Authors:	Qin, Fang ; Le, Wei ; Zhang, Min ; Deng, Yujia
Subject:	Customer engagement \| Livestreaming commerce \| Perceived authenticity \| Perceived proximity \| Real-time interaction \| Social support \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Soziale Beziehungen \| Social relations \| Kundenintegration \| Customer integration \| Online-Handel \| Online retailing \| Social Web \| Social web

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014301931

A service of the