How physical stores enhance customer value : the importance of product inspection depth
Jonathan Z. Zhang, Chun-Wei Chang, and Scott A. Neslin
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Jonathan Z. ; Chang, Chun-Wei ; Neslin, Scott A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 166-185
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| Subject: | customer relationship management | experiential learning | hidden Markov model | multichannel retail | offline store | product inspection depth | sensory marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Markov chain | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211012106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258823