How place quality brands improve product quality : a perspective on advanced standards leading technological innovation

Hao Zheng, Yefang Sun, Yueyi Zhang and Chenyuan Lu

Year of publication:	2024
Authors:	Zheng, Hao ; Sun, Yefang ; Zhang, Yueyi ; Lu, Chenyuan
Subject:	advanced standards \| multiple mediation model \| place quality brand \| product quality \| quality improvement \| technological innovation \| Produktqualität \| Product quality \| Qualitätsmanagement \| Quality management \| Innovation \| Standardisierung \| Standardization \| Technischer Fortschritt \| Technological change \| Markenführung \| Brand management

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