How price bundling affects football ticket purchases and consumption behaviour
Year of publication: |
2015
|
---|---|
Authors: | Sampaio, Cláudio Hoffmann ; Dobner Sordi, Jefferson ; Perin, Marcelo Gattermann |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 3, p. 194-210
|
Subject: | price bundling | sunk costs | transaction decoupling | football match tickets | decision-making behaviour | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Sunk Costs | Sunk costs | Profisport | Professional sports | Preisdifferenzierung | Price discrimination |
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