How price bundling affects football ticket purchases and consumption behaviour

Claudio Hoffmann Sampaio; Jefferson Dobner Sordi; Marcelo Gattermann Perin

Year of publication:	2015
Authors:	Sampaio, Cláudio Hoffmann ; Dobner Sordi, Jefferson ; Perin, Marcelo Gattermann
Published in:	International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 3, p. 194-210
Subject:	price bundling \| sunk costs \| transaction decoupling \| football match tickets \| decision-making behaviour \| Fußball \| Football \| Konsumentenverhalten \| Consumer behaviour \| Leistungsbündel \| Bundling strategy \| Preismanagement \| Pricing strategy \| Sunk Costs \| Sunk costs \| Profisport \| Professional sports \| Sportveranstaltung \| Sport event

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