How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Markus Blut; Carly M. Frennea; Vikas Mittal; David L. Mothersbaugh
| Year of publication: |
2015
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| Authors: | Blut, Markus ; Frennea, Carly M. ; Mittal, Vikas ; Mothersbaugh, David L. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 226-229
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| Subject: | Switching costs | Customer satisfaction | Repurchase intentions | Repurchase behavior | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Aktienrückkauf | Share repurchase | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337495