New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Liane Nagengast; Heiner Evanschitzky; Markus Blut; Thomas Rudolph
| Year of publication: |
2014
|
|---|---|
| Authors: | Nagengast, Liane ; Evanschitzky, Heiner ; Blut, Markus ; Rudolph, Thomas |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 3, p. 408-427
|
| Subject: | Customer satisfaction | Switching costs | Repurchase behavior | Customer retention management | Hierarchical regression | Prospect theory | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Prospect Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408213