How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Andreas Fürst, Nina Pecornik, Wayne D. Hoyer
| Year of publication: |
2024
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|---|---|
| Authors: | Fürst, Andreas ; Pečornik, Nina ; Hoyer, Wayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 329-348
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| Subject: | Consumer adoption | Feature fatigue | New product development | Product complexity | Product configuration | Product design | Product features | Produktentwicklung | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Innovation | Produktivität | Productivity | Produktmanagement | Product management | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00933-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047772