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The Role of Relational Embeddedness in Retail Buyers' Selection of New Products
Kaufman, Peter, (2006)
How relational embeddedness affects retail buyers' new product selection : Report No. 05-116
Kaufman, Peter, (2005)
Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process
Jayachandran, Satish, (2004)