How Relevancy, use, and impact can inform decision making : the uses of quantitative research
David W. Stewart; Mike Hess; Jeff Nelder
| Year of publication: |
2011
|
|---|---|
| Authors: | Stewart, David W. ; Hess, Mike ; Nelder, Jeff |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, Supp.1, p. 195-206
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126977