How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework
| Year of publication: |
2004
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|---|---|
| Authors: | Ivens, Bjoern Sven |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 19.2004, 4-5, p. 300-309
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