How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
André Grow, Daniela Perrotta, Emanuele Del Fava, Jorge Cimentada, Francesco Rampazzo, Sofia Gil-Clavel, Emilio Zagheni, René D. Flores, Ilana Ventura, Ingmar Weber
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Grow, André ; Perrotta, Daniela ; Del Fava, Emanuele ; Cimentada, Jorge ; Rampazzo, Francesco ; Gil-Clavel, Sofia ; Zagheni, Emilio ; Flores, René D. ; Ventura, Ilana ; Weber, Ingmar |
| Publisher: |
Rostock, Germany : Max Planck Institute for Demographic Research |
| Subject: | Digital censuses | Facebook | online surveys | targeted advertising | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Marktforschung | Market research | Online-Befragung | Web survey | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
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