How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
| Year of publication: |
2010
|
|---|---|
| Authors: | Mishra, Himanshu ; Mishra, Arul ; Nayakankuppam, Dhananjay |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 5, p. 93-104
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