How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Xiaoling Li and Hui Yan, Xinjian Li
| Year of publication: |
2016
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|---|---|
| Authors: | Li, Xiaoling ; Yan, Hui ; Li, Xinjian |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 22.2016, 6, p. 331-347
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| Subject: | search advertisement platform | two-sided market | business search | search advertisement strategy | search advertisement | community search | ads quantity | ads quality | assimilation | contrast | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665160