How small enterprises manage unexpected customer requests in B2B sales
Kai Hänninen, Matti Muhos, Harri Haapasalo
| Year of publication: |
2021
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|---|---|
| Authors: | Hänninen, Kai ; Muhos, Matti ; Haapasalo, Harri |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 44.2021, 4, p. 452-469
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| Subject: | B2B | business-to-business | customer preferences | new product creation | NPC | sales | small sized enterprises | supply chain | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | KMU | SME | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
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