How small hotels can drive value their way in infomediation : the case of "Italian hotels vs. OTAs and TripAdvisor"
Year of publication: |
September 2017
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Authors: | Raguseo, Elisabetta ; Neirotti, Paolo ; Paolucci, Emilio |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 6, p. 745-756
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Subject: | Value creation | Value capture | OTAs | Hotels | Online customer reviews | Hotellerie | Hotel industry | Betriebliche Wertschöpfung | Italien | Italy | Kundenwert | Customer value | KMU | SME | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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