How social commerce characteristics influence consumers' online impulsive buying behavior in emerging markets

Quyen Phu Thi Phan, Vu Minh Ngo, Nguyen Cao Lien Phuoc

Year of publication:	2020
Authors:	Phan Quyen Phu Thi ; Vu Minh Ngo ; Nguyen Cao Lien Phuoc
Published in:	International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 3, p. 74-88
Subject:	Emerging Markets \| Impulsive Buying Behavior \| Information \| Personalization \| Product Selection \| Social Commerce \| Socialization \| S-R Theory \| Konsumentenverhalten \| Consumer behaviour \| Schwellenländer \| Emerging economies \| Online-Handel \| Online retailing \| Social Web \| Social web \| Online-Marketing \| Internet marketing

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