How to stop binge drinking and speeding motorists: Effects of relational‐interdependent self‐construal and self‐referencing on attitudes toward social marketing
| Year of publication: |
2013
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|---|---|
| Authors: | Martin, Brett A. S. ; Lee, Christina Kwai‐Choi ; Weeks, Clinton ; Kaya, Maria |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 1, p. 81-90
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