How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Mbaye Fall Diallo, Anne Marianne Seck
| Year of publication: |
May 2018
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|---|---|
| Authors: | Diallo, Mbaye Fall ; Seck, Anne Marianne |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 311-320
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| Subject: | Service quality | Brand perceptual cues | Attitude toward brands | Culture | Emerging markets | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Schwellenländer | Emerging economies | Handelsmarke | Store brand | Markenartikel | Brand | Markenimage | Brand image | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855345