How technologies are changing the social relationships in the shopping experience?
Eleonora Pantano, Saverino Verteramo
| Year of publication: |
2017
|
|---|---|
| Authors: | Pantano, Eleonora ; Verteramo, Saverino |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 151-164
|
| Subject: | retailing | consumer behaviour | social experience | Italy | shopping experience | technology management | customer engagement | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Italien | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745971