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How the attributes of content distributors influence the intentions of users to pay for content shared on social media

Wan Su, Yangchun Li, Huichuan Zhang, Tiandong Wang
Year of publication:
2023
Authors: Su, Wan ; Li, Yangchun ; Zhang, Huichuan ; Wang, Tiandong
Subject: Content distributor | Intention to pay | Paid content | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Content Management | Content management
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