How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation

Svetlana Bogomolova, Harmen Oppewal, Justin Cohen, Jun Yao

Year of publication:	2020
Authors:	Bogomolova, Svetlana ; Oppewal, Harmen ; Cohen, Justin ; Yao, Jun
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 102-116
Subject:	Unit pricing \| Supermarkets \| Pricing \| Information presentation \| Shopper behavior \| Eye-tracking \| Konsumentenverhalten \| Consumer behaviour \| Lebensmitteleinzelhandel \| Food retailing \| Experiment \| Preismanagement \| Pricing strategy

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