How the source of word-of-mouth influences information processing in the formation of brand attitudes
Kristiina Herold, Anssi Tarkiainen and Sanna Sundqvist
| Year of publication: |
2016
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|---|---|
| Authors: | Herold, Kristiina ; Tarkiainen, Anssi ; Sundqvist, Sanna |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 26.2016, 1, p. 64-85
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| Subject: | Word-of-mouth | higher education | information processing | information source | evaluation difficulty | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Hochschule | Higher education institution | Information | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2016.1146387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497255