How to attract more tourists to Korea? : possible collaborations with China

[Wenjun Zhong, Jinhwan Oh]

Based on the gravity model, this paper analyzes China and South Korea's tourism patterns. Using a panel data set of China's international tourism flows from 32 countries for 1995-2012, and Korea's international tourism flows from 152 countries for 2005-2013, this study finds that the two countries' data sets are generally consistent with the predictions of the gravity model. We further investigated the predicted values of tourist flows with actual values to determine under-represented countries. Policy implications follow regarding how to attract more tourists to Korea.

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Year of publication:	[2015]
Authors:	Zhong, Wenjun ; Oh, Jinhwan
Published in:	World renaissance : changing roles for people and places : programme and list of participations : ERSA 55th Congress : in conjunction with the 21th APDR Congress : 25-28 August 2015 - Lisbon, Portugal
Publisher:	[Louvain-la-Neuve] : European Regional Science Association
Subject:	gravity model \| China \| Korea \| tourism \| Südkorea \| South Korea \| Gravitationsmodell \| Gravity model \| Tourismus \| Tourism \| Internationale Wirtschaftsbeziehungen \| International economic relations \| Tourismusmarketing \| Tourism marketing \| Destinationsmanagement \| Destination management