How to easily facilitate consumers' mental simulation through advertising : the effectiveness of self-referencing image dynamics on purchase intention
Mark Yi-Cheon Yim, Young K. Kim and JeongGyu Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Yim, Mark Yi-Cheon ; Kim, Young K. ; Lee, Jeonggyu |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 810-834
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| Subject: | dynamic self-referencing | ease of mental simulation | prior product experience | Self-referencing | static self-referencing | Konsumentenverhalten | Consumer behaviour | Simulation | Werbewirkung | Advertising effects | Experiment | Kognition | Cognition | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1801014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623892